Overview
Private Lender Link, Inc. (PLL) is an online directory that advertises and promotes private / hard money lending companies throughout the United States. Since PrivateLenderLink.com was launched in 2010, tens of thousands of people have flocked to PLL and connected with the lenders showcased on the site. Borrowers, mortgage brokers, investors and real estate professionals continually use PLL as a powerful online resource to get deals funded.
In 2018, PrivateLenderLink.com was rebuilt from the ground up, and we expanded the platform to include mortgage investment opportunities, service providers, capital providers and technology providers. PLL’s success can be attributed to a number of factors, including…
- Ease of Use – Users are not required to register
- Unique – One of the few sources of reputable private lenders, mortgage funds and direct hard money lenders all in one place
- Time Saving – Users can quickly find, compare and connect with several companies in one place rather than browse multiple sites
- Free Information – Users see a detailed profile of each company with lending guidelines and background information
- Deal Samples – One of the few sites that consistently publishes funded loan transaction summaries
Our office is located in San Jose, California (Silicon Valley).
About The Founder
Private Lender Link, inc. was founded by Rocky Butani (CA DRE Broker Lic. 01893537) in 2010. A San Francisco native, Rocky Butani started his career in 1997, during his senior year in high school, as a real estate marketing assistant and loan processor for Eagle Mortgage in San Mateo, California. From 2001 to 2003 he ventured off into the rapidly growing technology industry in Silicon Valley as a Tech Support Associate at Centerbeam, an IT services company in San Jose.
The years of real estate experience, coupled with his technology experience, was the inspiration that he needed to launch his own online business. Butani founded CarShowing in 2002, and he sold the thriving business in 2006 to a professional photographer who appreciated the unique business model and the aesthetics of the website. The business is still in existence today. He also founded RealShowing in 2003, a virtual tour real estate service which later evolved into a commercial property marketing service.
After a few years in the commercial real estate space, Butani was looking for a new direction. While reading a commercial real estate magazine, he came across an article about private lending and was immediately intrigued. After a year of research and connecting with a few private lenders, he found there was a need for an online resource for people to find reputable private lending companies. He launched PrivateLenderLink.com in 2010 and it’s been growing in leaps and bounds ever since.
Rocky Butani is licensed as a real estate broker by the State of California, Bureau of Real Estate, CA DRE Lic. 01893537.
People Love Us
Angela Vannucci
Blackburne & Sons
"I think the most beneficial aspect of Private Lender Link, is that the leads are relevant to our lending programs. Contrary to other lead generating sites, when people come to this site, they are already aware they need private-money and are not “sticker-shocked” to learn of our rates and terms. This saves time for our loan representatives and we all know, time is money. In the few months that Blackburne & Sons has been listed as a lender on Private Lender Link, we have already closed two loans where the lead was generated from their site. And, with that, we look forward to seeing what the future holds for us with Private Lender Link!"
Noelle Wheler
Nationwide Mortgage
"I have worked with Private Lender Link for years, and every aspect of the site is quality. The look and feel speaks for itself. The lenders are all vetted so I feel I am in good company. The leads that come through the site are good people, looking for a little help with their financing."
Michael Faiella
LendingOne
"Private Lender Link has been a great resource for connecting lenders with potential borrowers. I have found that the clients that have reached out to me have been a much better fit for our funding platform vs other sources. The technology behind PLL has been very helpful and has made my job much easier as an originator. PLL has been a fantastic partner for us. They have spent a lot of time, effort and energy in improving the platform over the years. PLL is a great resource for lenders and borrowers when searching for funding for their next real estate project."
The REO Group
Los Angeles, CA
"Private Lender Link has been an invaluable source of leads for my organization. I have been utilizing the website since 2014. Through utilization, I have been able to meet various Hard Money Brokers that have been able to provide me with the exact types of deals that my company is looking to invest in. Additionally, the website provides me with valuable market information that allows me to adjust our parameters constantly. I highly recommend anyone to use PLL"
Siva U.
Sunnyvale, CA
"Private Lender Link has been an invaluable resource for me. Without any fee or commitment, they provided lots of information about private mortgage lending and connected me with reputable lenders that were able to assist with my investments."
Nationwide Mortgage
San Jose, CA
"This is the best and frankly only service of its kind! If you need a lender for your Private or Hard Money Loan, Nationwide, you’ll be so happy you found Private Lender Link, I am!"
Liquid Logics
Kansas City, MO
"This is the highest quality directory and referral services in the private lending industry period! The content, the list and the education Rocky provides are next to none and certainly present our industry as it ought to be presented. Every effort is made beyond just a listing site to vet every listing. You will not find a substandard entry here."
S&L Capital Group
Encinitas, CA
"Private Lender Link has been an amazing resource to us over the years. The Company is always evolving to not only bring more borrowers/lenders together across the country, but to also improve the quality of loan products that are available on the platform. Anyone can bring borrowers/lenders together with tech, but Rocky Butani brings a human aspect to the industry that I feel has been pushed to the side over the past few years. He takes the appropriate steps to vet his lenders and truly works hard to meet them in person. I have known Rocky since about 2014 and his character, transparency and accessibility have not waivered one bit. He is a true connector in the industry and brings far more value to the table than his competitors. Reviews are great but don't take my word for it. Give him a call or email with a question and see how quickly he gets back to you. Thank you to Private Lender Link and Rocky for all that you do."
LendingOne
Boca Raton, FL
"Private Lender Link has been a great resource for connecting lenders with potential borrowers. I have found that the clients that have reached out to me have been a much better fit for our funding platform vs other sources. The technology behind PLL has been very helpful and has made my job much easier as an originator. PLL has been a fantastic partner for us. They have spent a lot of time, effort and energy in improving the platform over the years. PLL is a great resource for lenders and borrowers when searching for funding for their next real estate project."