Advertising & Lead Gen for Direct Private Lending Companies
Get listed on Private Lender Link to advertise your company and get loan origination leads. Our model is primarily a subscription fee with a month-to-month agreement. We do not charge a fee per lead.
Real estate investors and mortgage brokers continually use our platform to find lenders. We give our site users the flexibility and control to connect with lenders however they choose. There are 3 methods of receiving leads…
Create a Loan Request & Invite Lenders
With our Loan Request system, users would fill out a lot of details about their deal and save it to their account. Next, they would then search and browse lender profiles. If your company seems like a fit for their loan, the user can click a button to invite you to view their loan. You’ll get an email notification and then sign in to your account. You can use our messaging system to gather any additional details and eventually continue the conversation offline. The user can invite multiple lenders, and you’ll be able to see how many.
Create a Loan Request & Request Recommendations
This is very similar to the first option except we would assist the user with their lender search. After the Loan Request has been created, the user has the option to ask Private Lender Link for lender recommendations. We’ll review the information to confirm it’s a doable deal, then we’ll invite a few select lenders to the Loan Request. If we find your company is a good fit, you can sign in to review the deal and then communicate with the user directly. We typically give the users 2 to 4 lender options at a time.
Browse & Contact
Users are not required to sign up or save their deal information. They can browse lender profiles and make contact using one of 3 methods:
- Email Form – user submits a message along with a few data fields
- Lender receives an email notification and replies directly to the user
- Phone Call – user has to click a button to see lender’s phone number
- Website – user clicks a button to visit the lender’s website
We log all of these user interactions for reporting purposes.
Website & Lead Statistics
- Approx. 10,000 visits per month nationwide*
- 80% Borrowers, 20% Brokers
- Most traffic from organic (non-paid) Google searches
- Average number of leads for each lender monthly: 20
- Majority of leads are phone calls
- Property Search: 75% Residential, 25% Commercial
* We will gladly share our recent Google Analytics reports showing a breakdown of the traffic per each state and/or metro area.
How We Generate Traffic & Leads:
- Search Engine Optimization
- Advertising with Industry Media Companies
- Email Blasts & Newsletters
- Social Media
- YouTube Channel with 300+ Videos
- Industry Event Sponsorship
- Trade Associations
- Our Network of Mortgage Brokers
What is the cost to be listed?
Direct lending companies that wish to be listed in the searches on our platform pay a monthly subscription fee which varies based on the loan types offered and the geographic regions selected. Our average subscription fee is $650/mo, but the range is from $50/mo to $2,000/mo, and this mainly applies to lenders focused on residential investment properties and multifamily. For lenders that are more focused on commercial real estate, the pricing structure is fairly standardized and ranges from $250/mo to $950/mo.
Once we learn more about your company, we can give you a few pricing options. Click the link below to view our pitch deck which offers some pricing examples.
There is no commitment term. You can cancel at any time if it doesn’t work out.
San Diego, CA
"Just dropping a line to thank you for the many referrals you’ve sent our way. Since we signed up with you three months ago, 29% of our loan requests came from the PrivateLenderLink.com website. Great value for the small cost. Thanks!"
The REO Group
Los Angeles, CA
"Private Lender Link has been an invaluable source of leads for my organization. I have been utilizing the website since 2014. Through utilization, I have been able to meet various Hard Money Brokers that have been able to provide me with the exact types of deals that my company is looking to invest in. Additionally, the website provides me with valuable market information that allows me to adjust our parameters constantly. I highly recommend anyone to use PLL."
Boca Raton, FL
"Private Lender Link has been a great resource for connecting lenders with potential borrowers. I have found that the clients that have reached out to me have been a much better fit for our funding platform vs other sources. The technology behind PLL has been very helpful and has made my job much easier as an originator. PLL has been a fantastic partner for us. They have spent a lot of time, effort and energy in improving the platform over the years. PLL is a great resource for lenders and borrowers when searching for funding for their next real estate project."
Pacific Private Money
"We've been listed on PrivateLenderLink.com for years and have greatly enjoyed the relationship. The PLL team is always super responsive to requests, and the site delivers. We receive quite a few leads each month and the information captured is thorough. We look forward to continuing to work with Private Lender Link!"
Blackburne & Sons
"I think the most beneficial aspect of Private Lender Link, is that the leads are relevant to our lending programs. Contrary to other lead generating sites, when people come to this site, they are already aware they need private money and are not “sticker-shocked” to learn of our rates and terms. This saves time for our loan representatives and we all know, time is money. In the few months that Blackburne & Sons has been listed as a lender on Private Lender Link, we have already closed two loans where the lead was generated from their site. And, with that, we look forward to seeing what the future holds for us with Private Lender Link!"
S&L Capital Group
"Private Lender Link has been an amazing resource to us over the years. The Company is always evolving to not only bring more borrowers/lenders together across the country, but to also improve the quality of loan products that are available on the platform. Anyone can bring borrowers/lenders together with tech, but Rocky Butani brings a human aspect to the industry that I feel has been pushed to the side over the past few years. He takes the appropriate steps to vet his lenders and truly works hard to meet them in person. I have known Rocky since about 2014 and his character, transparency and accessibility have not waivered one bit. He is a true connector in the industry and brings far more value to the table than his competitors. Reviews are great but don't take my word for it. Give him a call or email with a question and see how quickly he gets back to you. Thank you to Private Lender Link and Rocky for all that you do."
Private Lender Link strives to list quality reputable private and hard money lending companies on our platform. We have several requirements:
Direct lenders only
If the majority of your loans are brokered to other private lending companies or funded with a white label program, you would not qualify. If your loans are syndicated or table funded by individual investors (one investor one loan), we do consider you to be a direct lender. The key factor is whether the borrower has to pay points to 2 lending entities. Many of our site users are brokers, and we advertise that all the lenders on our platform are direct lenders.
No individual lenders/investors
We don’t list individual private investors, but there are some exceptions. The key element to determine this qualification is your continuity of available capital. If you do not operate a lending company, we may be able to connect you with loan originators that offer mortgage investment opportunities.
Your company must have at least 3 years of experience as a direct private mortgage lender.
Minimum company size is 2. We don’t typically list one-person companies but will consider case-by-case.
Sign Up and select the option to Create a New Company . Click the GET QUOTE button to inform us that you wish to get listed. We will do some quick research about your company before providing pricing options. Next we’ll reach out to to schedule a call. If you wish to move forward, we’ll send a simple agreement for you to e-sign. Proceed with completing your profile. Let us know when you’re done so we can review and approve it. We will set you up on our subscription billing system after your profile is published.