Lender Advertising Program

PrivateLenderLink.com is where real estate investors and mortgage brokers find direct private lending companies throughout the United States. We offer a unique platform for lenders to advertise and generate leads.

A unique and proven lead-generating platform for direct private lending companies

Getting listed on PrivateLenderLink.com puts your company in front of your target audience that are actively seeking private financing for real estate deals. Our platform is an advertising model. Lenders pay a monthly fee, not a fee per lead.

Our website is open to the public, and visitors are not required to log in

Users search and filter to see a list of direct private lending companies

Users view each company’s profile and choose which lenders they want to contact

Lenders can be contacted by email, phone, or external website visit

Users have the option to enter their loan request, then invite select lenders to view it

Communication and transaction continues outside of our platform

Results-Driven Approach

PrivateLenderLink.com was founded in 2010. Since then, we have been collecting and monitoring data related to lead generation so we can continually improve our site, the experience for our users, and positive results for our lenders.

data-driven

Averaging approximately 13,000* visitors per month
Most traffic from organic (non-paid) Google Searches
User Types: 80% Borrowers, 20% Brokers
Asset Class Searches: 75% Residential, 25% Commercial
Limited number of lenders appear in searches
Website launched in 2010, has high domain authority

* We will gladly share our recent Google Analytics reports showing a breakdown of the traffic per each state and/or metro area.

We Get 13,000+ Visitors Every Month

usa-map

Search Engine Optimization (organic only)
YouTube Channel with 3,600+ subscribers
LinkedIn with 5,400+ followers
Instagram with 2,700+ followers
Email Newsletters with 10,500+ subscribers
Advertising with Industry Media Companies
Our Network of Mortgage Brokers
Industry Event Sponsorship
Trade Associations

Lead-Generating Lender Profiles

Build your online profile to showcase your company profile, lending guidelines, loan programs, team headshots, testimonials and much more. Our profiles are very elaborate, but impressive to potential borrowers and brokers.

We have a great system to promote your funded deals. Simply upload a photo and fill out some data fields. We’ll generate a summary and add it to the regional search pages with a link to your profile. We can also promote them in our newsletters and social media.

4 Methods to Receive Leads

Loan Request Invite

Site visitors can “Create a Loan Request” to fill out a questionnaire that provides lots of info about their deal. They can then browse the site and invite select lenders to view the deal. If invited, you'll receive all the data in an email, and you can choose to reply directly, by email or phone call.

Short email form

Site visitors can submit a simple email form with a message and
a few basics about their loan - deal type, property type, amount, LTV, loan term. You can reply to these emails directly; no need to log in.

Phone Call

Your phone number will be placed behind a SHOW PHONE NUMBER BUTTON. We log each interaction when site visitors click to view your phone number.

Website Visits

Your profile can have an external link to your website, and we’ll add some tracking code to the URL for your analytics.

Listing Options

Premium Listings appear on the 1st tier of search results.

When you do a search on our site, all the lenders that you see on the list have a Premium Listing. If you see a SHOW MORE LENDERS button, that exposes the Basic Listings. As of November 2022, only 2 lenders on the platform have a Basic Listing.

The pricing varies based on geography and whether you focus on residential properties versus commercial real estate. Scroll down to view some of our pricing options.

Basic Listings appear on the 2nd tier of search results.

In order to see your listing, site visitors have to scroll past the 1st tier search results and click a SHOW MORE LENDERS button. Therefore, these listing get less exposure, but the pricing is much lower than the Premium listing. The fee ranges from $100 to $450 per month…

Base Listing Fee: $50 per month
Per Region Fee: $50 per month
- California $50
- Mid-Atlantic $50
- Midwest $50
- Northeast $50
- Northwest $50
- South $50
- Southeast $50
- Southwest $50

Essentially, the minimum fee is $100/month for your home region, and you can add others if you’d like.

Some lenders choose the Basic Listing only to use our Funded Deals system.

basic listing on Private Lender Link

Pricing for Premium Listings

Click the buttons below to see our many pricing options for Premium Listings.

Here are some general terms and features for all of our lender listings…

No setup fee
Month-to-month term; no annual contracts
- Cancel at any time with email notice
Multiple people in your company can manage listing and receive leads

Advertised pricing and terms are subject to change without notice.

Premium Listing in 30+ states, except California, focused on residential investment properties and small multifamily.

$1,750 per month

Loan Types:
Private Money, Hard Money, Residential Bridge, Residential Fix & Flip, Residential Rehab & Rent, Residential Ground-Up Construction, Residential Long-Term Rental

Premium Listing in 26 states East of the Mississippi River, focused on residential investment properties and small multifamily.

$1,250 per month

Loan Types :
Private Money, Hard Money, Residential Bridge, Residential Fix & Flip, Residential Rehab & Rent, Residential Ground-Up Construction, Residential Long-Term Rental

Premium Listing in all states West of the Mississippi River, except California, focused on residential investment properties and small multifamily.

$1,250 per month

Loan Types:
Private Money, Hard Money, Residential Bridge, Residential Fix & Flip, Residential Rehab & Rent, Residential Ground-Up Construction, Residential Long-Term Rental

Premium Listing in all 50 states, focused on residential investment properties and small multifamily.

$2,400 per month

Loan Types:
Private Money, Hard Money, Residential Bridge, Residential Fix & Flip, Residential Rehab & Rent, Residential Ground-Up Construction, Residential Long-Term Rental

Premium Listing in all states, except California, focused on commercial real estate.

$1,000 per month

Loan Types:
Commercial Bridge, Commercial Value-Add, Commercial Ground-Up Construction, Commercial Loan-Term, Multifamily Bridge, Multifamily Rehab, Multifamily Construction, Multifamily Long-Term

Premium Listing in 26 states East of the Mississippi River, focused on commercial real estate.

$500 per month

Loan Types:
Commercial Bridge, Commercial Value-Add, Commercial Ground-Up Construction, Commercial Loan-Term, Multifamily Bridge, Multifamily Rehab, Multifamily Construction, Multifamily Long-Term

Premium Listing in all states West of the Mississippi River, except California, focused on commercial real estate.

$500 per month

Loan Types:
Commercial Bridge, Commercial Value-Add, Commercial Ground-Up Construction, Commercial Loan-Term, Multifamily Bridge, Multifamily Rehab, Multifamily Construction, Multifamily Long-Term

California pricing is higher because it gets 15-18% of the site’s traffic. We offer a few options:

All of California: $1,000 per month
Northern California: $500 per month
Southern California: $500 per month
Central Valley & Sacramento: $250 per month

All applicable Loan Types:
Private Money, Hard Money, Residential Bridge, Residential Fix & Flip, Residential Rehab & Rent, Residential Construction, DSCR Long-Term Rental, Multifamily Bridge, Multifamily Rehab, Multifamily Construction, Multifamily Long-Term Commercial Bridge, Commercial Value-Add, Commercial Construction, Commercial Long-Term, Residential Owner-Occupied

Premium Listing in Texas, for residential investment and/or commercial real estate.

$500 per month

Premium Listing in Florida, for residential investment and/or commercial real estate.

$500 per month

Premium Listing in one large region:

Midwest
Northeast
Northwest
Southeast
Southwest

$750 per month

Premium Listing in a mid-size region with a few states. Here are some examples:

DMV (DC, DE, MD, VA)
Pacific Northwest (ID, MT, OR, WA, WY)
Southwest (AZ, NM, NV, UT)
New England (CT, MA, NH, RI, VT)

$500 per month

Premium Listing in one small state or metropolitan area. Here are some examples:

Oregon
Colorado
Pittsburgh
Tampa Bay

$250 per month

Does my company qualify to be listed?

pll-user

Direct Lenders Only: If the majority of your loans are brokered to other private lending companies or funded with a white-labeled table funding program, you would not qualify. If your loans are syndicated or table funded by investors that do not charge points, we do consider you to be a direct lender. The key factor is whether the borrower has to pay points to two lending entities.
No Individual Private Investors: We don’t list individual private investors, but there are some exceptions. The key element to determine this qualification is your continuity of available capital. If you do not operate a lending company, we may be able to connect you with loan originators that offer mortgage investment opportunities.
Focused on Private Lending: We only list lenders that are 100% focused on private lending. If your company primarily offers small business financing and private mortgage lending is one of your many financing options, you would not qualify.
Established Companies: Your company must have at least 2 years of experience as a direct private mortgage lender, or the founders/owners of the company must have sufficient experience.
Minimum Company Size is 2: We don’t typically list single-person companies but will consider case-by-case.

Next Steps

Lets Chat

Schedule a call so we can learn about your company and answer any questions you may have.

PLL Agreement

We’ll send you a simple agreement from our online contracts software which you can e-sign.

Build Your Profile

Click the ‘Sign Up’ link on the website and fill out your profile. Let us know when you’re done so we can review and approve.

Ready to move forward?

Fill out a short form to get a quote, schedule a call, request an agreement, or ask any preliminary questions.

Sign up and start building your company profile.

CREATE MY ACCOUNT

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