California Hard Money Lender with Soft Money Terms
Ground-Up Construction | Rehab Fix & Flip | Rental Bridge Loans
We specialize in construction and rehab loans, but we also offer commercial loans, bridge loans and various consumer purchase loans. Whatever you need, we’re here to get your loan funded, fast. Our company was established in 1950, and we invite you to join our ever-increasing list of satisfied borrowers who’ve made us the go-to choice for loans in the San Francisco Bay Area, Sacramento, Los Angeles, San Diego and other parts of California.
Property Geographic Area Details
Loan Amounts
Interest Rates
Loan Terms
Origination Fees
Lien Position
Property Types
- 2-4 Units Residential
- Adult Day Care
- Assisted Living Facility
- Auto Dealership
- Auto Repair
- Bed and Breakfast
- Commercial Condominium
- Condominium
- Cooperative
- Healthcare
- Manufactured Home
- Mixed-Use
- Mobile Home Park
- Multifamily
- Office
- Parking Lot
- Rehabilitation Facility
- Retail
- Senior Housing
- Single Family Residence
- Storage Facility
- Student Housing
- Vehicle Parking
Loan Types
- Commercial Ground-Up Construction
- Residential Ground-Up Construction
Specialty Loan Types
- 2nd Mortgage Equity Cash Out
- Condo Conversion
- Discounted Note Payoff
- Land Development
- Note Purchase
- Partner Buyout
- Primary Residence Bridge
- Primary Residence Business Purpose Cash Out
- Residential Long-Term Rental
- Residential Non-Prime
- Reverse 1031 Exchange
- Subdivisions
- Transactional Funding
Junior Lien Loan Amounts
$100,000 to $3,000,000
Junior Lien Interest Rates
9% to 12%
Junior Lien Loan-to-Value
65%
Junior Lien Loan-to-Cost
70%
Junior Lien Origination Fees
2% to 5%
We Fund Junior Position Loans
Rarely
Junior Lien Types
- Purchase
- Refinance
- Equity Cash Out
Max Loan-to-Purchase Price
65%Borrower Must Have Property Under Contract
yesWill Provide Proof of Funds Letter
yesWill Consider Lending on Purchase from Auction
noAllowed Source of Borrower’s Equity
- Own Cash
- Partner
- Equity in Subject Property
- Equity in Another Investment Property
- Equity in Primary Residence
- Seller Financing
- Gap Lender
- Crowdfunding
- Family
Development Experience Required
yesMinimum Number of Ground-Up Construction Projects Completed by Borrower
1Max LTC for Ground-Up Construction Costs
70%Interest Charged for Construction Costs
Only on Funds DrawnWill Lend on Partially Completed Construction Projects
yesDocuments Fee
$695 Doc fee and $225 Assignment Fee
Inspection Fee
Inspection fees for construction loans vary depending on scope of work.
Escrow Fee
normal escrow fees apply
Title Fee
normal title fees apply
Extension Fee
We generally charge an extension fee upon maturity
Appraisal Fee
normal appraisal fees apply
Environmental Report Fee
Phase 1 reports required for most commercial loans
Minimum Origination Fee Amount
$2,500
Fees which are mandatory for all new borrower clients
- Documents Fee
- Appraisal Fee
- Renovation or Construction Funds Draw Fee
Fees which are paid to a third party company
- Appraisal Fee
- Escrow Fee
- Title Fee
- Environmental Report Fee
- Renovation or Construction Funds Draw Fee
Get In Touch
Stay Informed About Private Lending

Herzer Financial Services, Inc. (HFS) offers private real estate loans for consumers and real estate investors located in California. We make ground-up construction loans, fix and flips, bridge loans, consumer loans, commercial, refinance, and purchase money loans. A significant percentage of real estate loans—such as fix and flips—rely on private money funding, as banks consider them unnecessarily risky. That’s where we come in. Typically, Herzer Financial Services, Inc. provides loans up to $3M and up to five-year terms.
Ensuring that each customer receives quick and reliable service is an integral part of the Herzer Financial Services, Inc. mission. That’s why the majority of our borrowers come to us from loan broker referrals and word of mouth. In fact, some of our borrowers have worked with us for over a decade.
Herzer Financial Services, Inc. is licensed by the California Bureau of Real Estate (BRE) and the Department of Business Oversight (DBO), and holds an NMLS credential from the Federal Government. We submit annual reports to all three regulators, and quarterly reports—tested by our accountant—to the BRE. We have excellent references, and are happy to provide them upon request.
We are headquartered in Redwood City in the San Francisco Bay area and remain an active member of the California Mortgage Association, an organization dedicated to promoting education and excellence in the private lending .
History
Herzer Financial Services, Inc. has provided borrowers unsurpassed service in the private money real estate lending field since its founding in 1950 by Fred Herzer, Jr. Over time, we’ve earned a reputation for helping borrowers leverage their real estate holdings with creative, efficient and flexible loan programs. Herzer Financial Services, Inc. has been owned and operated by David Herzer since 1995.
Associations
- California Mortgage Association - Member
Office Locations
Herzer Financial Services, Inc.,1779 Woodisde Road 201A, Redwood City, California 94062
Our Team
David Herzer
President
CA DRE Broker Lic. - 00870373
MLO License - 317968
Bill Lercari
Loan Officer
CA DRE Lic. - 00797583
Get In Touch
Stay Informed About Private Lending

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