Transaction Software for Private Lenders and Law Firms

ProDeal is an award winning software platform built specifically for private lenders in real estate finance. ProDeal automates due diligence tracking and speeds up deal closing by combining communications, document storage, and a digital checklist into a lightning fast tool that can be adopted in minutes for every type of deal. You can scale your deal closing operations while keeping costs low by using ProDeal.

Speed matters as a private lender. Close your deals in real time with ProDeal.
A simple and easy interface that you can master in minutes. Stay on top of details, cut closing costs, and keep everyone on the same page from signed LOI to the close.

  • Manage your deals in real time – Track tasks and documents with customizable checklists.
  • Distribute documents securely – Upload, review, version, and save for easy retrieval later.
  • Reduce endless email traffic – Replace messy email chains with secure, real-time messaging.

As a private lender, investors expect you to have all the security of a bank.
ProDeal gives you industry leading security and governance in a slick platform that you can adopt in minutes.

  • Reduced risk of breach – Conduct all sensitive communications in one secure place
  • Multi-factor authentication – Additional login codes can be required in order to access ProDeal
  • Best-in-class encryption – Protect data in transit with SSL/TLS encryption and at rest with AE-256
  • Suspicious activity monitoring – Site availability is programmatically updated based on behavior patterns
  • User permissions controls – Decide which participants have access to what data and for how long
  • Transparent event logging – Activity like uploads, downloads, and views are all tracked automatically

You are in good company with ProDeal

Many private lending and real estate investment firms leverage ProDeal’s software to scale their deal closing process while adding efficiency and security to every deal. Here are some of our clients:

  • Fortress Investment Group
  • Silverstein Capital Partners
  • RCN Capital
  • Emerald Creek Capital
  • Sunset Equity
  • Private Lender Law
  • Bi-Coastal Capital
  • Cardinal Capital
  • Walnut Street Finance
  • Carolina Capital
  • Private Money Lenders
  • FRB Capital
  • Infinity Capital Finance
  • Kairos Investment Management

ProDeal was founded on the vision of optimizing the execution of transactions so our clients are always a step ahead. The first step in our mission is to organize and secure the closing process. The next step is to automate the day to day tasks that are a waste of everyone’s time and money. The final step is to provide insight and intelligence so that even the largest transactions can be seamless and instant, from sourcing to securitization. ProDeal is a team of technology, finance, and legal experts on a mission to secure and streamline transactions across the globe.

We build digital products that turn the complex and chaotic into the efficient and failsafe. ProDeal gives clients the security and governance of encrypted email plus the workflow of a cutting edge platform in one easy to adopt tool that they can pick up in minutes. In 2018 alone, ProDeal has already seen well over $40 billion in transactions across the platform by the world’s most sophisticated and tech-forward institutions. By using ProDeal, our clients have access to the information they need to keep moving forward every day.

In 2016, our founders got together to express their frustrations about the lack of technology in their markets. Every other industry had a way to initiate real-time transactions online, but sectors like real estate, insurance, and private equity were lacking these necessary tools for 21st century dealmaking. They thought, “There must be a better way,” yet they found no modern tools that fit their needs. With a clear vision of what modern transactions should be, the technology they wanted to build, and an exceptional team assembled, ProDeal was born.


Year Established


Office Locations

New York Office
300 Park Avenue 12th Floor, New York, NY 10022


  • Software

Real Estate Sectors

  • Residential Investment Real Estate
  • Residential Owner-Occupied Real Estate
  • Commercial Real Estate
  • Private Mortgage Lending
  • Business Lending

Customer Types

  • Private Mortgage Lenders
  • Wholesale Mortgage Lenders
  • Mortgage Lenders
  • Commercial Mortgage Brokers
  • Commercial Property Investors
  • Commercial Real Estate Brokers
  • Real Estate Developers
  • Residential Mortgage Brokers
  • Residential Property Investors
  • Residential Real Estate Brokers
  • Note Investors
  • Small Business Owners
  • Small Business Lenders

Patrick Janson

Chief Operating Officer

Vincent Alfieri

Head of Development Operations

Ian Group

Head of Customer Success

Milos Mihajlovic

Head of Product Management

As we deploy our new debt fund’s capital this year, ProDeal has been an important part of the process.

Jon Knipe, General Counsel

Silverstein Properties

Being able to see the real time status of the checklist kept everyone on the same page and able to deal with issues quickly.

Steve Stuart, Managing Director

Fortress Investment Group

When our client needed a tool to keep their $1 billion transaction organized and secure, we introduced them to ProDeal.

Gerd Alexander, Partner

Paul Hastings LLP