Seroka Brand Development

BRAND DEVELOPMENT

Are you struggling to define your brand and what it stands for? Or, do you find yourself in a perpetual state of rebranding due to a lack of brand confidence or focus?

At Seroka, we own a branding process that has been perfected over time, focused on growing key performance indicators (KPIs) and critical metrics. In addition, we design strategies for creating cultures of continuous improvement. The result is improved operational excellence and product/service leadership. Without a healthy culture, a brand will never reach its full potential.

Client Metrics We Aim to Improve

• Brand awareness
• Brand relevance
• Purchase consideration
• Credibility
• Equity
• Loyalty
• Sales/originations
• Much more…

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STRATEGIC PLANNING

Do you have a comprehensive strategic marketing plan in place for your company?

Do you know what metrics you will use to determine if your marketing is a success?

The core of any company’s new business development success is working from a strategic marketing plan. It provides structure to your marketing efforts as well as a way to analyze, measure and optimize your planning in the future.

Our plan developers take into consideration…

• Your competitive strengths and challenges
• What new opportunities you see, or you will create, over the next year
• Anticipated changes in market conditions
• Budget for executing your plan

Then we develop a strategy that includes a range of marketing tactics. Some include…

• Media advertising
• Public relations
• Trade shows
• Social media and digital channels
• Direct mail
• And much more

We have been creating successful marketing plans since 1987 for lenders and service providers in the private money, mortgage and commercial real estate finance industries. Read what some of our clients have to say about our efforts!

PUBLIC RELATIONS

Would you like to capture more media attention?

Do you know who to call to keep the press aware of current events at your company?

Do you struggle with creating content that resonates, creates engagement and generates inquiries from your social media activities?

If you would like better results and become positioned as an expert to your audience, reach out to the public relations specialists at Seroka. We can help you with:

• press releases
• trade publications articles
• Trade association messaging
• Speaking engagements
• Award opportunities
• Blog content
• Email blasts
• LinkedIn, Facebook, YouTube, Instagram and Twitter content
• Internal communications

…and much more.

To demonstrate the effectiveness of our PR efforts, we monitor the top 10 PR KPIs, including the following:

• Coverage obtained
• Share of voice
• Total potential viewership
• Social engagement
• Tone of article coverage
• Website visits from earned coverage
• SERP rankings growth

…and much more that will be identified as we gain an understanding of your goals.

DIGITAL MARKETING SERVICES

Did yoiu know that, according to Google, 50% of B2B queries are made on smart phones? This along with the tremendous rise in voice search has big implications on how a digital strategy should be approached.

The importance of an effective digital strategy for companies in the private money sector cannot be overstated. The competition is more fierce than ever as marketers struggle to develop the right content in the right format and get it to rank well in search.

Therefore, it’s critical that your digital online marketing strategy performs well. The reason is simple. According to recent data, 88% of buyers research products and services online before making a decision. We help you understand how and where your clients and prospects do their research and on what type of device. Then we help you reach them through the channels where they are the most engaged and active.

Seroka will help you with…

• Developing and executing a digital marketing strategy
• Developing target personas
• Keyword and market research
• Competitor research
• Retargeting

…and much more to ensure your online strategy is a success.

SOCIAL MEDIA MARKETING

If your social media strategy is not working as hard as you are, we can help. Our SMART process and industry experience yield meaningful and measurable results. Like to learn more? Contact us for a free consultation.

An effective social media marketing strategy requires understanding your goals and prospects. Social marketing for business is only effective when it does three things:

• Communicates the correct messages
• Addresses the correct audiences
• Uses the correct social media platforms

Using a Persona-Platform Match

Having a deep understanding of your buyer personas is critical to creating relevant content and designing a strategy for following up. Success comes from delivering the right message to the right audience using the best media.

What social media platforms do your buyers and their influencers use the most? What interests them? What are their pain points? How do they make buying decisions? What criteria do they use in the pre-purchase phase of the sales cycle? These are some of the higher-level questions we address.

Setting S.M.A.R.T. goals is also important to your success. This means that each goal should be:

• Specific: What, exactly, do you wish to achieve and why? When do you want to achieve it? Who will be involved? What will you need to change internally to achieve the goal?
• Measurable: What will you experience or see once the goal has been achieved? How will you measure success?
• Attainable: Do you have the time and budget needed? Are other resources required to achieve the goal? Who is on the team? What happens if you do not meet the goal? Can success be measured in alternative ways? How will you define winning? What are you prepared to sacrifice to meet the goal?
• Relevant: How will achieving the goal benefit your business? How will achieving the goal affect your employees and clients? What other priorities may get in the way? How are you prioritizing your goals? In other words, is it a “great-to-have“ goal? Or, is it a requirement to stay competitive and relevant in your industry? How will the goal make you a better company and more competitive?
• Time-bound: Is the timeline realistic? Do you need to hire more resources to meet your deadline? What will happen if you do not meet the goal or deadline? What would be a “Plan B?”

MARKETING COMMUNICATIONS

Are your marketing efforts capturing the attention of your best prospects?

Would you like a cohesive marketing campaign that will reach, influence and cause your prospects to contact you?

Our marketing communications services include creative development, writing, graphic design and project management for:

• Collateral materials to showcase your product or service
• Media advertising in appropriate trade and/or consumer publications or websites
• Targeted direct mail
• Dimensional mail
• Email marketing campaigns
• Newsletters
• Tradeshow booths and materials
• Sales presentations
• Websites
• Landing pages
• Blogs/articles
• Whitepapers
• Case studies
• Logo development for companies and products
• Name development for products and companies
• Event signage
• Branding guidelines
• Videos
• Client satisfaction surveys
• Market research
• Infographics

Event Marketing & Support

Put our experienced events team in your corner. We will ensure your tradeshow or other industry event becomes an outstanding success by providing:

• Trade show booth design and fabrication
• Booth location selection
• Shipping of all items
• Construction of your booth at the event
• Development of marketing materials needed at the event
• Advance meeting with your staff to educate on how best to attract attendees
• Pre- and post-event public relations
• Social media strategy
• Storage of your trade show booth and materials

CAMPAIGN MEASUREMENT

Tired of wasting resources on marketing efforts that produce uncertain results?

With Seroka as your partner, you’ll have access to detailed campaign measurement and analytic tools to confidently evaluate your success. You’ll get a detailed look at the effectiveness of your marketing and advertising campaigns. You’ll also be able to see the extent and reach of your PR strategy.