Baseline Software
Baseline Software is an all-in-one origination, servicing and investor management platform built specifically for real estate private lenders. It centralizes loan workflows, borrower and investor portals, draw management, documents, payments, reporting, automation and integrations from lead through maturity.
Quick Facts
- Private Lending Focus: Purpose-built software for real estate private lenders
- Loan Origination: Centralizes lead-to-close workflows, loan products, pricing, tasks, approvals and documents
- Loan Servicing: Automates payment tracking, ACH collections, statements, modifications and reporting
- Borrower Portal: Lets borrowers apply, upload documents, complete tasks, build budgets and request draws
- Investor & Fund Management: Supports investor records, fund activity, allocations and investor reporting
- Draw Management: Manages construction and renovation draw requests, documentation and approvals
- Loan Products: Allows lenders to configure product rules, calculations, charges, documents and pricing
- Document Automation: Generates documents from loan data and supports document requests, e-signatures and versioning
- Workflow Automation: Automates document requests, task assignments and notifications
- Team Collaboration: Provides shared loan visibility, internal tasks and loan-level comments
- Third-Party Integrations: Supports credit, fraud, flood, loan document and insurance-related integrations
- API: Offers a documented API for connecting Baseline with other systems and automating data flows
- AI Tools: Includes an in-platform AI assistant designed to answer questions and surface loan-level information
Baseline Software is an integrated lending platform designed specifically for real estate private lenders. It combines origination, servicing, borrower experience, draw management and investor/fund management so a lending team can operate from lead through maturity in one system. The platform is structured around configurable loan products, task-driven workflows and automation rather than a generic mortgage workflow.
Origination and Loan Workflow
- Track loans from lead through underwriting, terms, approval and closing with a shared real-time pipeline.
- Create reusable loan product templates with lender-specific rules, pricing, calculations, charges and document requirements.
- Assign tasks, trigger notifications and automate document requests based on the lender’s workflow.
- Use internal comments and shared loan visibility to keep origination, operations and servicing teams aligned.
- Generate loan documents from stored loan data and manage document requests, signatures and version history.
Borrower Experience and Draw Management
- Provide a branded borrower portal for applications, document uploads and loan-related tasks.
- Collect scopes of work and budgets for renovation or construction transactions.
- Allow borrowers to submit draw requests with supporting information through the portal.
- Keep draw activity tied to the loan record so lenders can review status and documentation without separate spreadsheets.
Loan Servicing
- Collect ACH payments and maintain payment histories, balances and servicing records.
- Generate borrower statements and maintain an auditable history of servicing activity.
- Process loan modifications and other changes while retaining the underlying loan history.
- Use centralized reporting to monitor individual loans and portfolio-level servicing activity.
Investor Management, Integrations and Automation
- Manage investor and fund information alongside the loans supported by that capital.
- Provide investors with portal access to relevant balances, documents and reporting.
- Connect to third-party credit, fraud, flood, loan document and insurance services from within the workflow.
- Use Baseline’s documented API to connect custom systems or automate data movement.
- Use the in-platform AI assistant to query loan, borrower and payment information stored in the system.
For private lenders that have outgrown spreadsheets or separate origination and servicing products, Baseline Software is intended to serve as a unified operating platform. Its focus on private lending workflows, borrower draws and investor management makes it especially relevant to bridge, rehab, construction and other real estate-backed lending businesses.
Questions & Answers
Baseline Software provides an integrated origination, servicing and investor management platform built specifically for real estate private lenders. Baseline Software centralizes loan workflows, borrower communications, payments, draws, documents, reporting and investor activity.
Yes. Baseline Software supports the loan from lead and underwriting through closing, then continues into payment collection, modifications, statements, servicing records and reporting after funding.
Baseline Software centralizes the origination pipeline and lets lenders configure loan products, pricing, calculations, charges, tasks, document requirements and workflow automation. Baseline Software also supports borrower document requests and e-signatures.
Yes. Baseline Software includes servicing functionality for ACH collections and payment tracking, allowing lenders to manage borrower payments alongside the rest of the loan record.
Yes. Baseline Software provides a branded borrower portal where borrowers can apply, upload documents, complete assigned tasks, submit scopes of work and request construction or renovation draws.
Yes. Baseline Software includes draw management tools that support borrower draw requests, budgets, supporting documentation, approvals and lender visibility throughout the draw process.
Yes. Baseline Software includes investor and fund management capabilities as well as investor portal functionality, helping private lenders maintain investor records, allocations, reporting and communication.
Yes. Baseline Software can populate document templates with loan data, request documents from borrowers, send documents for signature and maintain organized document history with versioning.
Baseline Software supports third-party services for credit, fraud, flood, loan document generation, insurance and other lending functions. Baseline Software also offers a documented API for custom integrations.
Baseline Software is designed specifically for real estate private lenders, including teams that want origination, servicing, borrower portals, draws and investor management in a single platform rather than separate systems.
Company Quick Facts
- Year Established: 2022
- Headquarters: Fort Lauderdale, Florida
- Company Type: Private lending software company
- Primary Customers: Real estate private lenders and hard money lenders
- Core Platform: Loan origination, servicing, borrower portals, investor/fund management and draw management
- Origination Tools: Product templates, pricing, tasks, automation, documents and e-signatures
- Servicing Tools: ACH collection, payment tracking, statements, modifications and reporting
- Portals: Branded borrower and investor portals
- Construction Tools: Budgets, scopes of work and draw request management
- Integrations: Credit, fraud, flood, loan documents, insurance and other lending services
- API: Documented API for integrations and workflow automation
- Implementation: PrivateLenderLink profile states that implementation, training and onboarding are provided
Office Locations
Our Team
Shaye Wali
Chief Executive Officer
Jonathan Keebler
Chief Technology Officer
Sergio Santinelli
Chief Operation Officer
Baseline Software Testimonials
Megan Saunders, Director of Operations
Capital Fundings
"The Baseline software has really cut down on our time; before we did everything manually, now we’re processing payments in minutes instead of hours and have all our reporting in one location."
Alex Bogumil, Owner
Capital Fundings
"Baseline has enabled us, a local private lender, to interface with our customers like we are a large national lender, which has strengthened our brand and helped retain our valuable borrowers."