Supercharge your private lending business.
Baseline is an all-in-one platform that is built for hard money lenders. We give lenders powerful tools to streamline their operations so they can build an efficient and scalable business.
Scale your lending business with better software.
- More deals in less time: User experience designed to save time so you can increase your deal flow.
- End-to-end functionality in one platform: Stop paying for multiple subscriptions. Baseline is the only tool you need to manage your lending business.
- Set up in minutes. Not months: Begin generating revenue sooner with intuitive workflows that let you launch without needing to over-customize.
Why do private lenders switch to Baseline Software?
- Fast Quotes
- Efficient Processing
- Business Intelligence
- Automated Workflows
- User Friendly
- Intuitive design
- Everything in one place
- Connected ecosystem
Baseline Software Testimonials
Megan Saunders, Director of Operations
"The Baseline software has really cut down on our time; before we did everything manually, now we’re processing payments in minutes instead of hours and have all our reporting in one location."
Capital Fundings
Alex Bogumil, Owner
"Baseline has enabled us, a local private lender, to interface with our customers like we are a large national lender, which has strengthened our brand and helped retain our valuable borrowers."
Capital Fundings
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Stay Informed About Private Lending
Who We Are
We are passionate problem solvers on a mission to improve the hard money lending industry. After operating as a hard money lender for several years, we learned first hand that hard money lenders are underserved. So we built tools that allow them to grow their businesses.
Hard money lenders play a critical role in their communities. They provide capital to real estate investors whose hard work makes America’s neighborhoods a better, safer place. We are proud to support hard money lenders and their communities.
Our Story
For several years, Baseline operated as a hard money lender. Since its founding in 2016, Baseline originated and serviced hundreds of hard money loans. During this time, we learned the ins and outs of the industry. We dealt with its many challenges. We searched for better tools but came up short. That journey led us to where we are today. We have used the lessons we learned to build user-friendly, intuitive tools that help our fellow hard money lenders build a better, more efficient lending business.
Office Locations
Our Team
Shaye Wali
Chief Executive Officer
Jonathan Keebler
Chief Technology Officer
Sergio Santinelli
Chief Operation Officer
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Stay Informed About Private Lending
Contact Baseline Software
Contact Baseline Software by whichever method you choose. There is no fee for making contact, they pay us to be listed here. If you submit an email message, it will be sent to the company, and they will reply to you directly. A copy will be saved in our database.