How It Works
We make it easy for investors & brokers to connect with direct private lending companies nationwide.
For Borrowers & Brokers
Browse Lenders
- Select a loan type and state.
- Browse and filter matching lenders.
- View lender profiles for guidelines, lending activity, and more.
- Contact lenders directly by phone or email.
- Use the platform at no cost. Lenders pay us a flat monthly fee.
Create a Loan Request
- Complete one questionnaire with details that all lenders typically need.
- Save your request to your account or continue as a guest.
- Browse and invite lenders to review your loan request.
- Ask us for recommendations, and we’ll invite up to 3 lenders.
- Share your request outside the platform with a unique link.
- Use the platform at no cost. Lenders pay us a flat monthly fee.
For Lenders
- Build a profile with your loan programs and guidelines.
- Connect with borrowers and brokers who choose which lenders to contact.
- Receive leads by form submission and phone calls—or maintain a profile for brand exposure.
- Increase visibility in traditional search and AI conversations.
- Pay a flat monthly fee starting at $150, with no term commitment.
For Vendors
- Build a profile showcasing your services to lenders, brokers, and real estate investors.
- Receive leads by form submission and phone calls.
- Increase visibility in traditional search and AI conversations.
- Pay a flat monthly fee starting at $150, with no term commitment.
Ted Prbyzylek
Broker
"One thing I've learned is that in the private money world everyone has a niche....nobody can do it all. When I discovered Rocky and his company Private Lender Link i was now able to help my clients with any type of private money financing, and not only in California, but around the country. I no longer had to say I can't do this type of deal. Private Lender Link was a game changer, and has helped me take my business to another level!!!!"
David Orloff
American Heritage Lending
"Private Lender Link has been an important part of American Heritage Lending’s success in private lending. PLL was the first to really help us position AHL properly in this market and has continued to be a valuable partner as we’ve grown. I deeply value the guidance, support, and commitment to our success we’ve received over the years. I highly recommend PLL to lenders looking to build their presence in the private lending market."
P. Rai
Real Estate Investor
"Private Lender Link gave me quick and easy access to a variety of private money lending firms for a residential rehab project in the San Francisco Bay Area. I was able to find a lender that provided fast funding for the acquisition of the property, and the project was completed successfully. This is a great resource which I will continue to use in the future."
Alesondra Mora
FlipCo Financial
"Private Lender Link has generated a steady flow of leads to us the past year, that has included direct borrowers as well as brokerages. Even if the initial request wasn't a fit, thanks to these connections - we've built strong lending relationships with contacts resulting in several funded loans."
Kevin Arrabaca
SDC Capital
"Since 2018, Lender Link has been the only 3rd-party marketing campaign that has consistently delivered results year after year, and it is currently the only outsourced marketing platform we use. Our target audience is highly specialized, and Lender Link consistently reaches it more effectively than any other platform we have used. Its online authority and targeted traffic speak for themselves, sourcing quality leads and great exposure to real estate borrowers and mortgage brokers."
James Crandall
Yieldi
"Private Lender Link has become a dependable source of deal flow for Yieldi. As a direct private bridge lender, we need to reach brokers and borrowers who understand short term financing secured by real estate, and PLL puts us in front of exactly that audience. The leads are real, and even when a first request falls outside our credit box, the relationships often lead to funded loans down the road. For any private lenders looking to build visibility and consistent origination volume, I highly recommend Private Lender Link."
The REO Group
Lender
"Private Lender Link has helped me fund a lot of my private money /hard money loans over the last few years. I highly recommend for anyone in the business (or looking to get in the business). Very professional ! Superb website !"
Siva U.
Note Investor
"Private Lender Link has been an invaluable resource for me. Without any fee or commitment, they provided lots of information about private mortgage lending and connected me with reputable lenders that were able to assist with my investments."
