Direct Lender for Investment Real Estate Nationwide

Purchase | Refinance | Fix & Flip | Value Add | Construction

Rodeo Lending provides more practical and more flexible alternative financing options to those that don’t fit into the conventional banking system or can’t wait for its painfully slow funding process. We fund commercial and residential investment properties. In addition to core commercial property types, we consider hotels, office buildings, motels, big box retail, healthcare, assisted living facilities, infill land and more.

Property Geographic Area Details
Loan Amounts
$100,000 to $10,000,000
Interest Rates
7.9% to 12%
Loan Terms
1 months to 24 months
Origination Fees
1% to 3%
Lien Position
Collateral Types
  • Residential Property
  • Commercial Property
  • Commercial Property Ground Lease
Loan Purpose
  • Investment Acquisition
  • Investment Refinance
  • Improve Subject Property
  • Use Equity to Invest in Another Property
  • Invest in a Business
  • Business Working Capital
  • Value Add Project
  • Development Project
Property Occupancy
  • Vacant
  • Tenant Occupied 100%
  • Owner Occupied Commercial

Property Types

  • 2-4 Units Residential
  • Adult Day Care
  • Assisted Living Facility
  • Auto Dealership
  • Bed and Breakfast
  • Car Wash
  • Casino
  • Commercial Condominium
  • Condominium
  • Gas Station
  • Gym
  • Healthcare
  • Hospital
  • Hostel
  • Hotel
  • Industrial
  • Mixed-Use
  • Motel
  • Multifamily
  • Office
  • Parking Lot
  • Portfolio of Commercial Properties
  • Portfolio of Residential Properties
  • Residential Land
  • Retail
  • Senior Housing
  • Single Family Residence
  • Storage Facility
  • Student Housing
  • Vehicle Parking

Loan Types

  • Private Money
  • Hard Money
  • Residential Bridge
  • Residential Fix and Flip
  • Residential Rehab and Rent
  • Residential Ground-Up Construction
  • Commercial Bridge
  • Commercial Property Value Add
  • Commercial Ground-Up Construction

Specialty Loan Types

  • Debtor in Possession
  • Primary Residence Business Purpose Cash Out


Land must be fully entitled and infill (located in a major city)

Land Types Considered

  • Residential Land
  • Multifamily Land
  • Office Land
  • Retail Land
  • Hospitality Land

Will Consider Land That is NOT Entitled


Max LTV for Land


Max LTC for Land Acquisition


Max Loan-to-Purchase Price


Borrower Must Have Property Under Contract


Will Provide Proof of Funds Letter


Will Consider Lending on Purchase from Auction


Allowed Source of Borrower’s Equity

  • Own Cash
  • Partner
  • Equity in Subject Property
  • Equity in Another Investment Property
  • Seller Financing

Experience Required


Minimum Number of Value-Add Projects Completed by Borrower


Will Provide Funds for Renovation Costs


Max LTC for Renovation Costs


Interest Charged for Renovation Costs

Entire Amount of Total Project Costs

Typical Number of Days for Funds Draw


Maximum After Repair Value


Development Experience Required


Minimum Number of Ground-Up Construction Projects Completed by Borrower


Max LTC for Ground-Up Construction Costs


Interest Charged for Construction Costs

Entire Amount of Total Project Costs

Will Lend on Partially Completed Construction Projects


Deposit Required

All our LOI's have an Expenses Deposit. These are Direct Expenses of the Loan outside of Title & Escrow (which are paid thru the loan proceeds) and third party Appraisal (ordered by us but paid for by the borrower at the time of appraiser's site visit). Direct Expense of the loan consists of Site Visit (airfare, rental car & hotel stay if necessary), Legal Due Diligence and Loan Docs

Multi-Purpose Lender Fee

***Rodeo Lending does not profit on any third-party services or reports needed for due-diligence. All invoices will be available upon request. If there is money left over from the expense deposit; it is applied to the loan proceeds. If there is a shortfall; the shortfall is deducted from the loan proceeds.

Fees which are mandatory for all new borrower clients

  • Deposit

Fees which are paid to a third party company

  • Legal Fee
  • Appraisal Fee
  • Escrow Fee
  • Title Fee
  • Credit Report Fee
  • Environmental Report Fee
  • Renovation or Construction Funds Draw Fee
  • Other Fee

Details and Requirements

Typical Closing Time (Days)


Fastest Closing Time (Days)


Payment Structure
  • Interest Only
  • Interest Reserve
Pre Payment Penalty


Will lend to a foreign national


Will Allow Junior Position Mortgage(s) Behind Our Senior Mortgage


Will Consider Collateralizing Multiple Properties in One Loan


Will Consider Equity Joint Venture


Borrower Entity Types Considered
  • Individual(s)
  • LLC
  • Limited Partnership
  • Trust
  • Corporation
Documentation Required
  • Financial Statements
  • Loan Application
Personal Guaranty (Recourse) Required
Credit Check Required


Appraisal Required for Residential Property


Appraisal Required for Commercial Property


Broker Price Opinion (BPO) Accepted for Residential Property


Broker Price Opinion (BPO) Accepted for Commercial Property


Legal Disclaimer

All loans described herein are offered and made by Grand Realty, LLC, a California limited liability company, dba Rodeo Lending, California Finance Lenders License No. 60DBO-79857

Additional Details

We will do a Feasibility Study for construction projects which will incur a fee to be paid by the borrower.

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Rodeo was founded by business entrepreneurs with over 60 years of collective experience in conventional residential and commercial loan experience. We operate at the leading edge of the real estate industry but with a conservative and diligent approach to each of our ventures. Rodeo’s founders, Gregg Bernstein and Richard Katz, had vast experience as private investors and lenders in the Los Angeles area. Both had a network of investors that helped launch our first private mortgage fund in California. We have since grown to be a nationwide lender with a variety of creative loan programs. Our office is located in Brentwood, Los Angeles. We have loan officers located in various parts of the country.


CFL License No. 60DBO 79857

Company Size (Number of Employees)


Year Established



  • American Association of Private Lenders
  • National Private Lenders Association
  • Asian Real Estate Association of America - Greater Los Angeles (AREAA-GLA)

Office Locations

11601 Wilshire Blvd. Suite 2410, Los Angeles, California 90025

Primary Capital Source
  • Debt Fund We Manage
Loan Structure for Majority of Loans
  • Own Balance Sheet
Percentage of Loans Secured by Commercial Property


Percentage of Loans Secured by Residential Property


Total Number of Loans Funded to Date


Total Loan Volume Funded to Date


Our Team

Gregg Bernstein


Richard Katz


Contact Rodeo Lending

Rodeo Lending pays us to be listed, so there is no fee to connect with them directly.

Stay Informed About Private Lending

Receive our monthly newsletters with valuable insights and industry updates

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