Private Lender Link offers a unique service for our lender clients to promote some of the deals they’ve funded. This is one of the easiest marketing tasks a lender can do, and it’s a great way to get additional exposure to our audience of real estate investors and mortgage brokers.
To post a funded deal, simply log into your account on PrivateLenderLink.com, upload a photo, fill out some data fields, mention some highlights about the deal, and you can even add headshots of the loan officers involved. As soon as you submit a deal, it will be made public and viewable on your profile and the main Funded page of the site. Each deal gets its own dedicated web page. Here are a few good examples:
- Refinance Bridge Loan by Rubicon Mortgage Fund
- Fix & Flip Loan by RCN Capital
- Ground-Up Construction Loan by I Fund Cities
Promoting Funded Deals
After a deal has been posted, we use the info you provide to write a summary. Or if you’ve already provided a summary, we’ll add some additional text using the data fields you filled out. After the summary is finalized, we’ll create a custom image which will be used to feature the deal on social media and our newsletters.
Social Media
We’ll schedule your deal to be promoted on Private Lender Link’s social media, which includes LinkedIn, Instagram, Facebook and X (Twitter). We’ll tag your company to increase the visibility, and on LinkedIn we can tag the loan officer, if applicable. Visit our company page on any of these platforms to see some examples and check out the number of followers we have.
Featuring Deals on Search Results Pages
Additionally, we’ll post the deal summary on the regional search page which applies to your deal. For example, if you funded a short-term refinance secured by single family residence in Atlanta, your deal will be displayed on the Georgia Hard Money or Residential Bridge lender search results page, and users can link to your profile. Your deals will remain on these pages indefinitely, so long as you have an active subscription. Visit the pages below to see examples (scroll past the list of lenders):
Newsletters
We send out 2 newsletters every month to our mailing list of 10,500+ subscribers. One is a “general” newsletters with a small section to feature a few funded deals. This one is sent out the second week of the month. Close to the end of each month, we send out a Funded newsletter which is dedicated to funded deals. Each deal featured includes the custom image, the full deal summary, a link to the deal, and a link to the lender’s profile. We can only include one deal per each lender. Click the links below to see some examples of past newsletters.
What Makes Our Funded Deal Posts Unique?
Our funded deals posts are very popular on social media platforms, and our monthly funded newsletter performs really well. The reason people love our funded deals posts is they provide valuable information about deals. We don’t post tombstones that only provide a loan amount and location. If you are posting deals on our platform, you must provide a sufficient amount of details. Leverage is the most important element, which explains how you structured the deal and how much equity the borrower had to contribute. Additionally, we want you to tell a story and explain why you were the right lender, what problem you solved, whether the borrower was a repeat client, and much more. Many lenders publish the interest rate and points they charged. Although everyone appreciates this information, we don’t require lenders to disclose the pricing.
What is the Cost for Promoting Funded Deals?
The cost for our Funded Deals service varies depending on whether your company has an active monthly subscription or not. And lenders paying $500/month or more get at least 1 free deal per month.
- Active Subscribers paying $950-$2,500:
- 2 free deals per month
- $100 per each additional deal published in a calendar month
- Active Subscribers paying $500-$950:
- 1 free deal per month
- $100 per each additional deal published in a calendar month
- Active Subscribers paying $250-$500:
- $100 per deal
- Invoice will be sent after deal is published
- Non-Subscribers:
- $150 per deal
- Invoice will be sent after deal is published
- Must have a completed lender profile
Frequently Asked Questions
Q: Are we only allowed to promote deals which were sourced through Private Lender Link?
A: NO. It does not have to be a deal you got from being listed on our site. You can promote any deal which you funded as a direct lender.
Q: Does it matter when the deal was funded?
A: YES. For social media and our newsletters, we prefer to promote deals which were funded within the past 4 months.
Q: Can I post more deals than the amount included in my subscription.
A: YES. You are welcome to post more deals at a fee of $100 per deal. If you’ve posted more than the number of deals included in your subscription, we’ll send you an invoice.
Q: Can I still post deals if my subscription fee is less than $500 per month?
A: YES. The fee would be $100 per deal. And if your company does not have an active subscription, the fee per deal would be $150.
Q: Can I post deals if my company is not listed on PrivateLenderLink.com?
A: YES. The fee would be $150 per deal. You’ll need to first create a company profile.
Q: Can anyone in my company post deals?
A: YES. Anyone with access to your company profile can post deals. If the person doesn’t have access, you can send them an invite to join the company. Look for the Invite Users section in your dashboard.
Q: How can we get a deal featured in your newsletters?
Our monthly Funded newsletters include 1 deal per each lender. If you have posted more than one deal in the current month, we will select one of your deals for the newsletter. We will only include deals that have enough information to write a 150-word summary. The Funded newsletter is send the last week of each month, and the content is due around the 20th day of the month. If you miss the deadline, we may include your deal in the following month’s newsletter.
Rules for Posting Funded Deals
We have a few rules for posting deals on our platform:
- Photo required – deal will not show up if you don’t add a photo, and you must use a real photo of the subject property. No city skylines or fake property photos. Aerial images are acceptable. Renderings and blueprint images are acceptable for construction loans.
- No text or logos embedded in the photo – keep it plain and simple
- Share details – if you’re not willing to provide much information about the deal, there is no point to posting. We need enough information to generate a summary consisting of at least 150 words.
- No contact information or links to your website – viewers can click a button to view your profile and contact info
- No marketing statements – don’t include a tagline or the same wording on all of your posts; just focus on the transaction
- Direct lender – don’t post a deal that you brokered to another private lending company (borrower paid points to two lenders)
- No sensitive information – we feel it’s unnecessary to include the subject property address or borrower’s name, but if you decide to include it, we recommend that you get the borrower’s permission
We will remove or un-publish any funded deals that don’t meet our standards.
There are so many benefits to promoting your funded deals, we’ll have to publish a separate article to explain all of them. You may not need any convincing. Perhaps your company is already promoting your funded deals on social media and by email marketing, but you are only reaching your own audience. Take advantage of our platform to give your deals exposure to Private Lender Link’s vast audience of investors and brokers. This is such an easy way to get more leads, and we have a great system to help you do this. To get started, simply log in to your dashboard and click Funded Deals in the Company menu.