Loan Origination Leads & Advertising for Direct Private & Hard Money Lenders

Real estate investors and mortgage brokers continually use our platform to find lenders. Get listed on Private Lender Link to advertise your company and get loan origination leads. Here's how it works...

  • Our website has an open directory of lenders
  • No screening or registration required
  • Visitors search and filter to see lender list
  • Visitors view each company’s profile and contact the lenders of their choice
  • Communication and transaction continues outside of our platform

Website & Lead Statistics

  • Approx. 10,000 visits per month nationwide*
  • 80% Borrowers, 20% Brokers
  • Most traffic from organic (non-paid) Google searches
  • Average number of leads for each lender monthly: 20
  • Majority of leads are phone calls
  • Property Search: 75% Residential, 25% Commercial

* We will gladly share our recent Google Analytics reports showing a breakdown of the traffic per each state and/or metro area.

How We Generate Leads for Lenders:

  • Search Engine Optimization
  • Advertising with Industry Media Companies
  • Email Blasts & Newsletters
  • Social Media
  • YouTube Channel with 300+ Videos
  • Industry Event Sponsorship
  • Trade Associations
  • Our Network of Mortgage Brokers

How Leads Are Received
Site visitors may contact you by phone, basic email form, or a complete loan request form. All of the initial inquiries are tracked and logged in our database. You will be notified that an inquiry can from your Private Lender Link profile page, and you reply directly to the Lead.


Lender Qualifications

Private Lender Link strives to list quality reputable private and hard money lending companies on our platform. We have several requirements:

  • The majority of your lending business must be private lending
    If your company also provides consumer home loans or commercial permanent loans or small business loans, you would not qualify. We only list lenders that are 100% focused on private mortgage lending.

  • We list direct lenders only
    If the majority of your loans are brokered to other private lending companies or funded with a white label program, you would not qualify. If your loans are syndicated or table funded by individual investors (one investor one loan), we do consider you to be a direct lender.

  • We do not list individual lenders/investors
    We don’t list individual private investors, but there are some exceptions. The key element to determine this qualification is your continuity of available capital. If you do not operate a lending company, we may be able to connect you with loan originators that offer mortgage investment opportunities.

  • Established
    Your company must have at least 3 years of experience as a direct private mortgage lender.

  • Company Size
    Minimum company size is 2. We don’t typically list one-person companies but will consider case-by-case.

  • Regional Lenders Preferred
    We prefer to list lenders that are focused on one or a few geographic areas. We don’t mind listing “national” lenders so long as there is a focus on loan type or property types.


We charge lenders a monthly subscription fee which varies based on the regions or states where the listing appears. The fee ranges from $200 for one smaller region to $3,250 for the maximum exposure nationwide.

usa map 8 regions
  1. California: $1,500 (can be divided)
    1. Northern CA: $750
    2. Southern CA: $750
    3. SF Bay Area: $500
    4. Sacramento & Central Valley: $250
    5. Los Angeles Metro: $500
    6. San Diego: $250
  2. Northwest: $500
  3. Southwest: $500
  4. Midwest: $500
  5. South: $500
    1. Texas: $400
  6. Northeast: $500
    1. New York + New Jersey: $350
    2. New England: $200
  7. Mid-Atlantic (DMV): $500
  8. Southeast: $500
    1. Only Florida: $350

5% Discount Per Additional Region

  • 2 Regions: 5% discount
  • 3 Regions: 10% discount
  • 4 Regions: 15% discount
  • 5 Regions: 20% discount
  • 6 Regions: 25% discount
  • 7 Regions: 30% discount
  • 8 Regions: 35% discount

National lenders are encouraged to start out with one or two regions and gradually increase exposure later on, and we can create a custom package with multiple regions to get started.

For lenders that are only lending in one state or one metro area (eg. only Colorado, only Tampa Bay), we can reduce the monthly fee to as low as $200, depending on the average monthly traffic we get for that particular state or region.

We may be able to offer introductory pricing or a custom package to get you started. Contact us to schedule a call so we can discuss this further and learn more about your company.

There is no commitment term. You can terminate with a 30-day notice. Although our agreements are month-to-month, we will consider a set term upon request and may offer a discount or additional exposure.


  1. Let’s Chat
    Schedule a call so we can answer any questions and learn more about your company
  2. Sign Contract
    We must have a written agreement for compliance purposes
  3. Profile Setup
    Create an account, enter your lending guidelines, company bio, testimonials and recent transactions.
  4. Phone System Setup
    We’ll register a local number for you profile; calls will be logged and forwarded to your phone

Review From A Lender

"I think the most beneficial aspect of Private Lender Link, is that the leads are relevant to our lending programs. Contrary to other lead generating sites, when people come to this site, they are already aware they need private money and are not “sticker-shocked” to learn of our rates and terms. This saves time for our loan representatives and we all know, time is money. In the few months that Blackburne & Sons has been listed as a lender on Private Lender Link, we have already closed two loans where the lead was generated from their site. And, with that, we look forward to seeing what the future holds for us with Private Lender Link!"

Angela Vannucci | Blackburne & Sons | Sacramento, CA

Raise Capital

Introductions to Capital Sources
Whether you need more capital or cheaper capital or a better capital structure, use Private Lender Link as a resource to grow your private lending business. We have a network of individual investors, family offices, funds and private equity firms that are always looking to invest in private mortgages. We charge a flat consulting fee for investor introductions. Tell us about your capital needs and preferences so that we can introduce you to investors and capital providers.

Investments Directory
Private Lender Link has a unique directory of mortgage investment opportunities - debt funds and loan originators offering mortgage trust deeds. Get your company listed to receive investor leads. Check out the Investments Directory to learn more.