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Below are the fees for various types of listings on

Service Provider: $50/mo

Plus $50 One-Time Setup Fee

The PLL Services Directory is a listing of industry service providers that offer services to private lenders and real estate investors. Business types include Appraisal, Insurance, Marketing, Legal, etc.

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Technology Provider: $100/mo

Plus $50 One-Time Setup Fee

The PLL Technology Directory is a listing of companies that offer software platforms & data services to private lenders, mortgage brokers, and real estate investors. This includes loan origination software, loan servicing software, investment management software, property data services, etc.

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Investment Offering: $200/mo

Plus $50 One-Time Setup Fee

The PLL Investments Directory is a listing of mortgage debt funds and loan originators offering mortgage trust deed investment opportunities to investors.

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Capital Provider: $500 – $750/mo

The PLL Capital Directory is a listing of companies that provide capital to private mortgage loan originators. This includes funded loan buyers, non-performing note buyers, white correspondent programs, wholesale pricing programs, trust deed investors, and warehouse credit lines.

The monthly subscription fee depends on the number of states in which a capital provider does business:

  • 1-10 States: $500/mo
  • 10-20 States: $600/mo
  • 20-50 States: $750/mo

View Pitch Deck

Set Up Billing

Private Mortgage Lenders: $200 – $3,250/mo

Private Lender Link’s primary function is to connect borrower & brokers with private lending companies. All lenders on our platform have a very detailed profile which can show in search results and other sections of the site. The monthly pricing varies based on the regions or states where the listing appears.

usa map 8 regions

  1. California: $1,500 (can be divided)
    1. Northern CA: $750
    2. Southern CA: $750
    3. SF Bay Area: $500
    4. Sacramento & Central Valley: $250
    5. Los Angeles Metro: $500
    6. San Diego: $250
  2. Northwest: $500
  3. Southwest: $500
  4. Midwest: $500
  5. South: $500
    1. Texas: $400
  6. Northeast: $500
    1. NY-NJ-PA: $350
    2. New England: $200
  7. Mid-Atlantic: $500
  8. Southeast: $500
    1. Florida: $350

For lenders that are only lending in one state or one metro area (eg. only Colorado, only Tampa Bay), we can reduce the monthly fee to as low as $200, depending on the average monthly traffic we get for that particular state or region.

National lenders are encouraged to start out with one or two regions and gradually increase exposure later on, and we can create a custom package with multiple regions to get started.

5% Discount Per Additional Region

  • 2 Regions: 5%
  • 3 Regions: 10%
  • 4 Regions: 15%
  • 5 Regions: 20%
  • 6 Regions: 25%
  • 7 Regions: 30%
  • 8 Regions: 35%

View Pitch Deck

Lender listings require a signed contract, but there is no term commitment. You can terminate with a 30-day notice. Our agreements are month-to-month, but we will consider a set term upon request. If you’d like to get listed, please reach out to us to discuss pricing options and request a contract. If you have already signed a contract, click the button below to set up your monthly payment.

Set Up Billing

Consumer Mortgage Lenders: $200 – $300/mo

Lenders that offer mortgage loans and equity share agreements secured by owner-occupied homes are found in searches for the “Residential Owner-Occupied” loan type. The monthly subscription fee depends on the number of states where the listing appears:

  • 1-10 States:$200
  • 10-20 States: $250
  • 20-50 States: $300

Set Up Billing

Video Shoot: $1,500 – $2,500

Private Lender Link has produced over 300 videos for private lenders and industry service providers. Most of our videos provide insights into lenders’ guidelines and loan programs, but we also shoot videos of industry service providers and capital providers. Our goal is to provide valuable information to the public while also promoting your company.

We typically get 30-60 minutes of footage and break it up into short videos ranging from 2-5 minutes. All videos are hosted on our YouTube Channel and can be embedded on your website and social media. The videos will be optimized to show in Google searches for your company or the video topic.

This service is only offered to companies that have a public profile on our platform.

  • Shoot at PLL Office in Silicon Valley: $1,500
  • Shoot at Your Office: $2,000 – $2,500

Terms for PLL Video Service

  • Fee charged is just for the video shoot; PLL maintains ownership of the content
  • Shoot at your office while we’re visiting your area, or at our office in Silicon Valley
  • You will have an opportunity to review/approve each video prior to publishing
  • Content is owned by PLL; we do not provide the raw or edited video files
  • Edited videos will have PLL branding
  • Videos will be hosted on our YouTube Channel
  • You can copy code from YouTube to embed on your website
  • PLL will direct and produce videos in our style
  • Requires a signed agreement before shoot

Contact us to schedule.


What is the minimum contract term?
All listings are typically month-to-month, but we will consider contract terms upon request and may offer a discount for annual contracts. We require a 30-day notice for billing.

How do we pay the subscription fee?
We have a recurring billing system which will charge your credit card every month. Click the green buttons above to get started.

How do we cancel our subscription?
Send us an email, and we will cancel the subscription billing. Your request will be a 30-day notice. We cannot offer a refund for your current billing period.

Pricing subject to change without notice.